From zero to booked six weeks out.
The brief
Crunch Fitness was opening new locations in Cypress, Texas, and new locations mean starting from zero. No local site, no pipeline, no presence, and a personal training calendar full of empty slots on day one. The machines were ready. The system that fills a building was not.
The work
We built the backend before we bought a single click. A conversion-focused website for the location, then a custom CRM system wired to every lead source, walk-ins, web forms, calls and ads, so nothing entered the building without entering the pipeline.
Then we turned the traffic on. Paid campaigns targeted to the area, with automated follow-up chasing every missed call and cold lead within seconds, booking consults while the front desk was busy running the floor.
The result
The system drove the revenue. Training revenue climbed from $12K to $89K a month, and by day 89 the calendar had gone from empty slots to personal training booked six weeks out.