Bottling the energy of the room.
The brief
Spokehaus is a spin studio with a community most gyms would kill for. The problem was translation: nothing on their feed felt like being in the room at full volume. They did not need another gym ad. They needed people on the outside to feel what riders feel mid-class.
The work
We shot inside live classes, not staged ones. Low red light, dynamic angles, riders mid-push, instructors running the room. Film and photography captured together, then cut in both vertical and widescreen so a single shoot feeds paid social, organic and the screens inside the studio itself.
The edits were built like ad creative from the start: hooks in the first second, rhythm matched to the music, and versions engineered for cold audiences versus the existing community.
What shipped
A content system that looks the way a Spokehaus class feels, powering their paid campaigns, their organic channels and the studio experience, all from the same production days.